Discovery Kids:
Vaccination Campaign
(Creation / Direction / Illustration / Animation)
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Discovery Kids invited us to create an animated campaign to alert parents about the importance of the measles vaccine. Our main goal was to raise awareness that immunization is not harmful, on the contrary, it is essential for the health of children and a true act of love.
Sketches
The challenge here was to create a visual narrative that would delight the kids while reminding adults why prevention through vaccination is so necessary. We developed a script based on the question "what does it mean to take care of children?"
Each answer opened the possibility for us to create characters that could express what it means caring for a happy and healthy child: prepare delicious food to feed them, keep them clean, ensure that they have a good night's sleep and all that for that they can have the energy to be kids, play and make a mess.
Art Direction
Final Frames
Thank You!
